Typogram Alpha Launch
From Zero to Launch
Typogram is a logo design tool for non-designers and entrepreneurs. With easy-to-use features like brand design learning material, custom logo design methods, editable icons, and curated typeface selections, Typogram makes it easy for early-stage entrepreneurs to design their logos and brandings.
In this post
- My Role → As a Product Designer, I...
- The Product → Introducing Typogram • Next Generation Design Tool
- Orgin Story → Product Evolution • Metrics & Learnings
My Role
As a Product Manager, I...
As the product manager and co-founder of the tool, I worked with our CTO from product idea conception to public launch. I conducted market and user research, user interviews, customer onboarding, and experience.
I also worked on customer discovery, product marketing, content strategy, SEO/ keyword strategy, engineering-as-marketing product launches, user research and interviews, and product development. (Side note about SEO: as a logo design tool with competitors like Canva and Adobe, Typogram is currently ranked no.6 for the keyword “serif.” As a designer, this is one of my proudest accomplishments– it is direct evidence of the excellent content we created and organic marketing).
I also worked on customer discovery, product marketing, content strategy, SEO/ keyword strategy, engineering-as-marketing product launches, user research and interviews, and product development. (Side note about SEO: as a logo design tool with competitors like Canva and Adobe, Typogram is currently ranked no.6 for the keyword “serif.” As a designer, this is one of my proudest accomplishments– it is direct evidence of the excellent content we created and organic marketing).
The Product
Introducing Typogram: The Next-generation Brand Design Tool
The demo video shows several critical features of Typogram making design easy, which is super valuable to our customers:
- Digestible in-App learning materials
- Curated logo methods simplify logo creation
- Curated logo typeface selection
- Editable icons to avoid the finesse of brazier curves
- Exporting a guideline full of the user’s designed assets
Typogram's launch product video
Origin Story
Product Evolution
Typogram’s concept focuses on solving the pain point of early-stage entrepreneurs looking for logos and branding: makers/hackers who want to avoid the hassle of talking to a freelancer and designing the assets themselves.
A small and scrappy team, we built a proof of concept quickly. We hosted 20+ in-person user testing workshops, where we invited our users to come in and test the product. Talking directly to our users, we validated the need for a more effortless and customized logo-designing experience for non-designers. We also understand more in detail what early-stage entrepreneurs need in terms of logo and brand design and design tools.
A small and scrappy team, we built a proof of concept quickly. We hosted 20+ in-person user testing workshops, where we invited our users to come in and test the product. Talking directly to our users, we validated the need for a more effortless and customized logo-designing experience for non-designers. We also understand more in detail what early-stage entrepreneurs need in terms of logo and brand design and design tools.
After hosting the user testing workshop, we materialized the paper product into a coded one. We then hosted software pilot sessions to validate our coded features with users and test if the components were valuable enough to monetize. These software sessions were a big success, as they proved an important point: Users are willing to pay for the product, and there is a path to monetization.
Over the next 12 months, we launched a pre-order and then a public alpha. Here is the product feature announcement I wrote when we announced the launch of our product to our pre-order customers, who supported us from the beginning. The tool amassed close to 1,000 users over three months after our public alpha launch, is profitable, and is growing steadily with new users every day with $0 spent on ads.
Over the next 12 months, we launched a pre-order and then a public alpha. Here is the product feature announcement I wrote when we announced the launch of our product to our pre-order customers, who supported us from the beginning. The tool amassed close to 1,000 users over three months after our public alpha launch, is profitable, and is growing steadily with new users every day with $0 spent on ads.
Supports from our community for our alpha launch
At a Glance
Metrics
- Product mailing lists: 5,000 +
- Organic traffic: over 16.6k yearly, with 1.36 M impressions
- Growth: 0 to 1,500+ registered users with steady daily organic growth
- No.6 Product of the Day - featured on Product Hunt
Key Takeaways
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Talk to users as much as you can during the product development process. Face-to-face meetings generate much more valuable feedback than surveys.
- Effectively communicate between various groups - internal product team, external partners and vendors, customers, and users
- Develop relevant content to attract users to the platform
- How to distribute content across relevant channels to attract potential users
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Optimize and leverage SEO and strategize for organic growth
- Develop ideas and pitch content to relevant channels and partners to attract customers and grow SEO and traffic
- Shipping over perfection is essential - no/low code solutions like Webflow, and automation tools like Make and Zapier help
- When dealing with unfamiliar technology, AI speeds up workflow and makes the challenge more manageable, like writing backend code